• Almost exclusively a white label market

  • Brands usually have no insight where their stones are obtained from and whether the procurement process is fair and free of child labor if they use real stones at all).

  • Many rollers on the market are not made of real stones. Common materials are "reconstituted stones" (powder from quartz or minerals, mixed with plastics for an attractive look and feel), glass or quartz, which are mixed with polymers, colors and adhesives so that they look and feel like gemstones.


  • The (precious) stone trade is notoriously non-transparent and unethical and is mainly operated by middlemen and groups who prefer to stay in the dark and only use the market as a means of making money. NGOs estimate that terrorist groups earn $ 2 million a year from stone trading.

YÙ is Different

  • We know where our stones come from

  • The stones are bought directly from the mines, no unknown middlemen.

  • Transparency from the procurement of the stones to the finished product

  • We can guarantee the quality of our authentic
    Grade A +++ gemstones guarantee

  • No child labor, but fair wages

  • Regular exams, both by official Bodies as well as be carried out by ourselves

  • Regular visits and very close contact to our local partners